seoul 101You've never seen a city both this transformative and nostaglic with its traditional customs continuing to permeate throughout the city. This place is the rising destination for all things popular culture featuring a thriving entertainment, food and fashion scene. With palaces to sprawling parks, come here once and you'll be hooked for life.
eatKorean food just might ruin you - but in a good way. With its sweet, salty, savoury, and spicy flavours, you'll find the local food here addictive. Don't forget to check out Seoul's evolving food scene which stars a new breed of international and fusion restaurants spread all over the city.
stayWhatever type of experience you're looking to have in Seoul, choose from upscale 5 star hotels in the middle of the city's shopping and financial districts, a stunning room at an unbelievably budget price point or a super modern Airbnb apartment.
shopWe've never met anyone who hasn't descended into shopping madness in Seoul. With tons of indie brands, heaps of korean beauty products, all the high end labels, and of course, markets galore, there's something for every style and price range here!
nightlifeSome claim to be the city that never sleeps, but Seoul puts them all to shame. Say hello to quiet cafes, raging dance clubs, noisy arcades, and even the romantic palace grounds as a night activity.